The Never Ending Link pictured here, which is made up of 4 pieces of a bicycle chain, was created by George Holland of London as a way to remember his dad Rob Jefferies.

Sadly, Rob was run over and killed in 2012 whilst out for a cycle ride. George handed out a Never Ending Link as a broach to wear at Rob’s funeral.

George said,

I thought the Never Ending Link could be a good pin for raising awareness.