The popular ITV4 ‘Cycle Show’ included a segment on cycling safety in their programme that went out this week, on Thursday 16 July 2015.

The segment started with an introduction to issues faced by people who have chosen to cycle, including HGV dangers. That was followed by an interview in the studio between the host and Dr.Rachel Aldred, a senior lecturer in transport at Westminster University, and Donnachadh McCarthy, co-founder of Stop Killing Cyclists.

Donnachadh stated,

Cyclists are just [like] the canary in the mineshaft: around 12 to 16 cyclists get killed a year in London, which is terrible, but 100 pedestrians and what is really shocking is that around 3500 die from inactivity diseases because they are afraid of cycling. So we see ourselves as a campaign to stop killing everybody.

He continued,

So what we need is to invest money. The Dutch have invested something like £28 a year per person for nearly 40 years; we’re investing around £2. That is damaging our health and our economy.

You can watch the program on ITV4 player or on YouTube.