Following on from London’s biggest ever bike die-in outside TfL headquarters in November 2013 this campaign (visit its associated Facebook page and discussion group) intends to build a peaceful but more radical approach to fighting for safer infrastructure for all of the city’s road users, though with a focus on cycling, within a framework that drives the message home to those who really need to hear it.

A few decades ago, the Dutch campaigned to reduce road danger, especially for young people that chose to walk or cycle, under the banner ‘Stop the Child Murder’ (‘Stop de kindermoord’) – it had an effect: after years of persistence The Dutch Got Their Cycle Paths.


All road users are welcome to attend actions or join the campaign if they share and wish to express our concerns. There has been too much talk of war on the roads, and that only makes things worse. We’re trying to make things better.

Joining is just a matter of turning up at an action, and – if you use Facebook – by showing your support and getting involved there.

Volunteers are always welcome – without the amazing help we had from numerous people who created websites, printed and distributed flyers, made banners, offered PA systems, pestered media contacts – someone even built a bike-mounted stage for us on the day itself! – etc the TfL die-in just couldn’t have been the amazing and historic event it was.


Details of what led up to the creation of this group can be found in an article written by co-founder Donnachadh McCarthy that was published in The Ecologist, click:

Many of the topics that affect people who choose to cycle also affect people when they choose to walk; or people who have limited mobility; for that reason, a sister website was established by some of the same grass-roots volunteers, click:

Be sure to visit us in our other locations around the internet:

PRESS ENQUIRES only: 07947 884299

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5 thoughts on “”

  1. Hope the policy-makers-facing campaign goes well. I am based in Devon but am trying to make some small contribution by finding or making driver-facing memorable and shareable messages, presently via FB on …. things that might lodge positively in a driver’s mind when they see a cyclist and overcome the bl**dycyclist mentality.

  2. We are actively supporting this movement, please contact me direct to discuss potential to raise awareness at our event in March via a talk, presentation/ Q&A with expert panel

    1. Hi Alex, apologies for the delay in responding, but as we are no-budget and volunteer-run we are unable to keep up with everything as closely as we would like.
      If you email us on with more details one of use will be able to get back to you. That email address is one-way but it is linked to another account from which we can reply. In theory though, I think we would be happy to be involved in the event.

      Stop Killing Cyclists.

  3. On the A217 in Sutton & Merton many cyclists do not use the cycle lanes that many of us campaigned for. I do not see the sense of riding in a 40 or 60 dual carriageway when there is a lane. This needs to be put across to riders.

  4. I lived in Vancouver for many years and although the situation there has its challenges there is a fundamental difference to attitude toward cyclists. Road laws in North America make it a requirement for drivers to look for pedestrians and cyclists. In the UK the focus is the opposite – pedestrians and cyclists must make every effort to be seen and to avoid drivers. This is a fatal flaw. Even safety advertisements by the City of London focus on cyclists watching out for drivers not drivers watching out for cyclists. Walking or cycling in London is a very dangerous matter, things need to change.

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